Marketing and Advertising
Unbounce was created by 6 founders with almost 90 years of experience in software, marketing, product design, and user experience they have primed their knowledge and know how to make products that are usable, effective, and desirable.
Unbounce is a user-friendly landing page builder that requires no code! With a drag-and-drop functionality, professionally-designed templates, A/B testing, lead generation tools and CRM, WordPress, analytics, and marketing automation integrations (among others), you can build and test mobile, responsive landing pages for your campaigns in the most customizable way.
Unbounce exists to empower every business to create better marketing experiences. Its mission is to educate, connect and empower marketing teams and agencies to grow their businesses with the best conversion tools on Earth.
Early on, being centralized offered Unbounce and their Dev and Ops teams the opportunity to support and customize their own alerting tools and solutions. However, it made internal growth costly and on-call alerts more difficult to manage. Unbounce’s primary goal was to enable the entire organization to participate in operations, moving from the model where only dedicated ops people get alerts to alerting the relevant teams that support the impacted services.
Prior to Unbounce’s switch to OpsGenie, alerting and on-call management was managed through multiple 3rd party tools that were costly and not flexible enough to meet their overall needs and workflow. Unbounce began researching different alerting and on-call management platforms and at the end of the day: most of OpsGenie’s competitors' pricing models did not make sense for large-scale decentralized team growth.
“We all have the same problem, we want to know when something is wrong,” stated Mike Thorpe, Infrastructure Squad Manager for Unbounce.
A simple, customizable routing system for all alerts through the main switchboard was also an important variable when considering a 3rd party solution. Unbounce’s goal was to have a streamlined alerting system and essentially to have “one way to do things through their product support teams.”
Flexibility was another key ingredient when choosing an alerting and on-call management solution. Because every product team has different alerting, monitoring, and ticketing needs; it’s important that they have the flexibility to switch whenever necessary.
Unbounce found that OpsGenie’s integrations are better than most. In fact, the original plan when beginning with OpsGenie was to have a few integrations for routing alerts, but Unbounce found that it was actually easier to be a bit more sophisticated with multiple integrations through the OpsGenie platform.
“We love the Slack integration with OpsGenie. We receive the ticket notification, it then creates an event for our team as well as a list of items for us to review and take action. Tieing both Slack and OpsGenie together was huge for our success as an organization.” OpsGenie has native two-way integration with Slack. It's easy to configure and is powerful- OpsGenie's robust alerts go right into your Slack channel. In turn, users can acknowledge, close, or assign these alerts from the channel, as easily as entering a command like /genie ack 12.
“We received really good support (from OpsGenie) when reaching out through (their chat function) which was really cool during the implementation.” Although, it was easy for Unbounce to implement OpsGenie’s integrations, “it was important that we had a level of customer service which was supplied by OpsGenie during the onboarding phase.”