Let’s face it, if you’re reading this article, you’re probably a part of an IT team or familiar with the concept of an Incident. They define the “uncertainty” dimension in your company, and its reputation is determined by how you manage those times of uncertainty. Incidents are the nightmare of the DevOps crew who manages them, and just a state of disappointment for the customer who’s on the receiving end of your service. During a major incident, communicating the misfortune between security experts and corporate stakeholders gains further significance. To manage these times of uncertainty, you must rely upon fail-proof systems which are able to effectively deliver communication between multiple stakeholders. Thus, while the experts are working to resolve the issue, your corporate communication teams must deliver the correct message so that the public opinion is shaped by the disaster response efforts. It’s the difference between letting the public know that the flight is in turbulence instead of a nosedive. A company’s response to a crisis is not a mere coincidence, but a reflection of the efforts taken to mitigate the possibility of a collapse.